QR codes are nothing new, but they had a resurgence during the COVID-19 pandemic. These handy little squares are now everywhere – on menus, posters, and even product packaging. With just a quick scan using your phone, you can direct people to a website, form, or any other online resource, making them incredibly useful for marketing.
As business owners, we now have more access than ever to tools that create QR codes, so let’s dive into four practical ways you can incorporate QR codes into your marketing strategy.
Tracking Engagement at Events
QR codes are a fantastic way to track engagement, especially at events or conferences. If you’re creating flyers, posters, or any type of promotional material for an event, consider adding a QR code that links directly to a specific landing page or offer.
For example, you can create a QR code for newsletter sign-ups, a special offer, or even a competition entry. What’s great about this is the ability to track how many people scan the code, allowing you to measure the effectiveness of your marketing efforts at the event.
Tools like Bit.ly can provide detailed stats on the performance of these codes, giving you valuable insights into your audience’s behaviour.
Providing Additional Product Information
If you’re shipping products or sending out samples, adding a QR code that directs customers to further information can enhance their experience. This could be a tutorial on how to use the product, complementary product suggestions, or even a link to an instructional video.
Once a customer has purchased from you, they’re already engaged with your brand. By offering helpful resources and add-ons, you increase the likelihood of repeat business, making the buying experience seamless and supportive.
Sharing Contact Information at Networking Events
QR codes are excellent tools for sharing contact information, especially at networking events. Instead of handing out a traditional business card, you can have a QR code printed on your lanyard or badge. When someone scans the code, they can instantly access your contact details, website, or a special offer – making the process quick and efficient.
If you’re promoting multiple products or services, you can create double-sided lanyards with different QR codes on each side for different inquiries. This is a great way to tailor the information you’re sharing and capture relevant leads.
Collecting Customer Feedback
Customer feedback is crucial for business growth, and QR codes make collecting that feedback easier. You can include a QR code in your store or on product packaging that directs customers to a feedback form. To encourage participation, offer a small incentive like a discount or entry into a giveaway.
Additionally, you can add QR codes to your products or packaging to prompt customers to leave reviews or testimonials. Reviews are often forgotten, but by making it as easy as a quick scan, you increase the chances of receiving valuable feedback. And who doesn’t want more positive reviews?
Bonus Tip: Make it Easy for Customers to Leave a Review
One final idea: Wse QR codes in your store, on your packaging, or in delivery boxes to prompt customers to leave a review or testimonial. Sometimes, customers just need a nudge, and QR codes can make it easy by taking them directly to your Facebook, Google, or review site.
People are busy, and making the process simple can dramatically increase the number of reviews you receive, helping boost your online reputation.
In Summary
QR codes are an incredibly versatile and powerful tool that can direct your audience to the right place, whether it’s a website, form, or feedback page. From tracking engagement at events to gathering reviews, the possibilities are endless.
I hope you’ve found these tips helpful! If you want more tips like this, I share a wealth of marketing advice and insider tricks in my Marketing Circle. If you’re not yet a member, I’d love to see you there!
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