Should you really put your face out there? Do you absolutely have to appear on your marketing videos? YES. Why? Because your clients are people, and people connect with people.
I used to hide behind my own brands. But the moment my business started to take off was the moment I put myself out there.
So go ahead and make videos. Talk to your target audience on a Facebook Live. Add your face to your tips and blogs. And if you still have misgivings because you don’t look perfect, remember this: looks don’t matter to your target audience. What they see and what you should focus on is the person they want to work with!
Listen to this podcast and let go of your camera shyness!
