While I don’t have a crystal ball, I do have a pretty good eye and instinct for what’s on the horizon. So, let’s dive into a few key trends I foresee for the rest of this year and 2025.

The Continued Rise of AI and Automation

2023 and 2024 saw the explosion of AI tools and automation, and 2025 will take it even further. AI has dramatically increased efficiency, giving small business owners and marketers access to tools that help automate tasks like video editing in Descript and building chatbots.

In 2025, we’ll see AI becoming even more embedded in marketing strategies—think predictive analytics, chatbots, and automated ad creation. These tools will allow us to learn from past campaigns, predict outcomes, and personalise our content at an even deeper level.

Now, I’m all for AI as long as we keep the human touch. It’s crucial to maintain your brand’s tone and personality, even when automating tasks.

Video Marketing: Still Dominating

Video marketing is here to stay, and it’s only growing. Short-form content like TikToks, Instagram Reels, and YouTube Shorts are booming, but don’t count out long-form video. Webinars, live streaming, and interactive videos will continue to be essential for building deeper relationships with your audience.

If you haven’t jumped on the video bandwagon yet, start small. Short-form videos are a great entry point. Tools like Repurpose.io can help you repurpose your content across different platforms, maximising your reach without overwhelming your schedule.

First-Party Data is Key

With the end of third-party cookies on the horizon, collecting first-party data will be more important than ever. You need to own your data—this means having solid opt-in forms, loyalty programs, and quizzes to help you gather meaningful insights from your audience. Tools like Interact are great for creating AI-based quizzes that help you collect this valuable data.

Ethical and Sustainable Marketing

People want to know that the brands they support are transparent, sustainable, and ethical. This isn’t just a trend; it’s becoming the norm. If you’re authentic and doing things the right way, you’re already on track. Make sure your marketing reflects your values because customers are paying attention.

The Power of Micro-Influencers

Micro-influencers are becoming increasingly important. They may have smaller followings, but their engagement is high, and they build meaningful relationships with their audience. The days of focusing only on influencers with huge followings are shifting – authentic connections matter more.

E-commerce and Seamless Mobile Experiences

E-commerce is evolving fast with chatbots, abandoned cart reminders, and integration with platforms like TikTok. One of the most critical areas of focus for e-commerce in 2025 will be ensuring seamless, mobile-friendly shopping experiences. More than ever, people are shopping from their phones, and the easier you make it for them, the more likely they are to convert.

Voice Search and Conversational Marketing

Voice search isn’t going anywhere. As voice assistants like Alexa and Siri become more common, businesses need to adapt their content for spoken queries, not just typed ones. Conversational marketing is a natural extension of this. Chatbots and customer service tools should feel human, helping guide users through a friendly conversation, not just a transaction.

Personalisation is Everything

AI allows us to offer deep personalisation in a way we couldn’t before. You can use tools to personalise ads, emails, and content based on user behaviour, making your marketing feel more relevant. This shift toward personalised marketing will make your audience feel seen and heard, increasing engagement and loyalty.

Repurposing Content for Maximum Efficiency

With the rise of AI, content repurposing is easier than ever. You can take long-form content like webinars or podcasts and turn them into bite-sized pieces for social media or blog posts. Tools like Pictory, Descript, and OpusClip can automate this process, making it even easier to ensure your content reaches every corner of the internet.

Omni-Channel Experiences

Customers expect a seamless experience across all your platforms – online and offline. It’s time to ensure your brand message is consistent everywhere your customers interact with you. This doesn’t just apply to big businesses; even smaller brands should review their marketing strategy to ensure alignment across all channels.

The Human Connection

With all this focus on technology, it’s easy to lose sight of the human element, but don’t! In 2025, authentic storytelling, behind-the-scenes content, and customer testimonials will continue to be essential. Plan to ask for reviews and create content that showcases the real people behind your brand.

These are just a few of the trends I see coming for 2025. While it’s impossible to predict everything, being proactive and planning for these shifts will set you up for success.

Make sure you’ve got a plan in place for the first quarter of 2025 – whether you’re using the 2025 Marketing Planner or your own system, start thinking about the content you want to create and how you’ll reach your audience.

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Highlights

• [00:54] AI and Automation Trends for 2025
• [03:00] The Rise of Video Marketing
• [04:10] First Party Data and Ethical Marketing
• [05:33] Micro Influencers and E-commerce
• [06:24] Voice Search and Conversational Marketing
• [07:19] Personalisation and Omni-channel Experience
• [08:39] Content Repurposing and Human Connection
• [10:22] Emerging Platforms and Technologies
• [11:17] Final Thoughts and Planning for 2025

Resources

• The Marketing Planner
• The Marketing Circle
• The Marketer’s Toolkit
• Ai, Sync, Automation Hub
• Meet Edgar
• Metricool
• Descript 
• Pictory 
• OpusClip 
• Repurpose.io