Without a strategy, even the best ideas can get lost in the noise. That’s where a well-structured content plan comes in. It keeps you consistent, and aligned with your goals, and maximises the impact of every piece of content you create.
Let’s break down how to take your ideas and turn them into a content plan that works, using the right tools to make it easier along the way.
Start with Your Goals
Before you create any content, you need to know why you’re doing it. Ask yourself:
- Do I want to boost brand awareness?
- Am I looking to generate leads?
- Do I want to build community and engagement?
Your content strategy should be built around these goals. If lead generation is the focus, create content that encourages sign-ups think lead magnets, gated content, and strong calls to action. If you want engagement, focus on shareable, interactive content like videos, polls, and discussions.
Tools to Use:
- Trello or ClickUp – to map out your content goals and track progress
- Google Analytics & Meta Insights – to measure content effectiveness
Create Content Pillars
Content pillars help you stay focused and ensure variety in your content. These are the main themes that define what you talk about consistently. For example:
- A marketing coach might have pillars like visibility, content creation, and lead generation.
- A tech brand might focus on product updates, customer success stories, and industry trends.
Organising content into pillars makes it easier to plan and ensures you’re covering all key areas of your brand.
Tools to Use:
- ClickUp – for content organisation and theme tracking
- Whimsical – for brainstorming content pillar ideas
Build a Content Calendar
Consistency is key, and a content calendar ensures you’re showing up regularly without last-minute stress. Your calendar should outline:
- What content you’re publishing
- Where it’s going (blog, YouTube, social media)
- When it’s scheduled
This keeps your content workflow structured and aligned with your goals.
Tools to Use:
- ClickUp – for an overview of your publishing schedule
- MeetEdgar – to schedule and automate content across platforms
Repurpose and Diversify Your Content
One great idea shouldn’t be used just once. Repurposing extends your content’s reach and saves you time. For example:
- A blog post can become a LinkedIn article, a Twitter thread, or an email newsletter.
- A video can be turned into a podcast episode and short clips for TikTok or Instagram Reels.
Mixing up content formats keeps things fresh and engages different types of audiences.
Tools to Use:
- Canva – for graphics and repurposed visual content
- Descript or OpusClip – for video editing and captioning
Track, Analyse, and Adjust
Your content plan should always be evolving. Check your analytics regularly to see what’s working and tweak your strategy accordingly.
- Which posts are driving the most traffic?
- What’s getting the most engagement?
- What’s leading to conversions?
By analysing performance, you can refine your content and double down on what’s effective.
Tools to Use:
- Google Analytics – for tracking website performance
- Facebook & Instagram Insights – to see what’s resonating on social media
- TubeBuddy or VidIQ – for optimising YouTube content
Ready to Build Your Content Plan?
Great content doesn’t happen by accident, it’s planned, structured, and tracked. Start by setting your goals, creating content pillars, and using the right tools to stay organised. If you’re ready to take your content strategy to the next level, start mapping out your plan today!
Need help fine-tuning your content strategy? Let’s chat about how to get your ideas working for you.
Affiliate Disclaimer: Some of the links shared in this content may be affiliate links. This means the Enever Group may earn a small commission if you purchase through them, at no additional cost to you. We only recommend products and services we trust and believe will benefit you. For full information, see our terms of use.
