In this episode, I explore the mechanics of serving, why being willing to walk away makes you most attractive to the right clients, and the three-step diagnostic process that turns prospects into lifelong advocates.
Read More
There is a particular kind of rush that comes with landing a new client. It’s the “new car smell” of business – exciting, fresh, and seemingly full of potential. But if you’re constantly hunting for new business while your existing clients are quietly slipping out the back door, you aren’t building a business. You’re running a treadmill.
Read More
If you are fixing daily problems instead of practising strategic leadership, your systems are anchoring you to the ‘now’ and preventing you from reaching your ‘next’. To move forward, you must move knowledge from your head into your systems.
Read More
I see business owners running themselves ragged, constantly trying to be experts in everything from invoicing to Instagram.
We are told the “hustle” is the way, but I call it the solo trap, and here’s how it can be avoided…
Client Lifetime Value (CLV) is the total worth of a customer over your entire relationship. Focusing on CLV shifts your strategy from transactional sales to being a long-term partner. It’s the single most important number for predictable revenue and business freedom.
Read More
