Ideally, your course is as dynamic as possible for all students and their preferences. Some students learn visually and would prefer video over transcripts and audio.
Or you can simply create video and repurpose it into audio and get mini blogs from the transcript.
It all starts with video. And in today’s marketing sphere when everyone’s on social media, attracting your ideal students can depend on how visually appealing your videos are.
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When you sit down to start creating your course, you quickly realise that there are a lot of creative assets that you’ll also need to factor in time to create. For many, these assets cover a wide range of areas including graphics, images, quotes, marketing assets, social media assets and more.
If you don’t have a design background, it’s very easy to get lost and overwhelmed when it comes to creating these assets, and it is all too easy to throw in the towel and get someone else to do it. That’s all well and good if you don’t have the time, but learning to create your own creative assets for your courses allows you to make quick changes on the fly, or design new courses for publishing without relying on someone else.
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When your course is ready to roll, you promote it. The best place to do that? Social media. And the best content for social media? Videos.
Videos make people pause in their scrolling
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Learn why understanding your metrics is critical for long-term business success
Demystifying Google Analytics
Top course metrics to track through Thinkific
And how Why leading course creators like Tim Vipond at Corporate Finance Institute (#1 Thinkific course creator) leverage metircs in thier course business
There are so many reports we have to read and business owners and sometimes we just let them slide John is going to share with this how we can make things easier to understand.
When you’ve taken the time to create a course, it’s important to consider the marketing that you will do around your course – because if you don’t market it, how else will people know about it?
Good marketing includes great graphics, and while there are a range of free programs where you can create graphics, having a range of templates, effects, and editing tools in the one program makes the process a lot easier.
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