Author: The Course Creators Circle Team

Positioning Your Course in the Market

As with any part of your business, positioning your course in the market correctly is what leads to success. You’ve spent a lot of time working on your course contents and putting it together in a way that helps to educate people, but just having it up online for people to find isn’t enough.
To sell your course and get people on board, you need to make sure people know about it, and make sure they can find it. But how do we go about that?

We’ve put some tips together to help you get started in positioning your course in the market.

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Attract, Segment & Convert Your Leads into students with quizzes

If you’ve spent 15 minutes answering questions to find out what kind of sandwich you are and which Friends cast member you are (even if you already have a strong hunch), you know the power of quizzes. When a potential student takes a quiz they are showing real interest in your topic and they enter your nurture sequence with data so you can tailor the content delivery of the sequence to them.

When done well, quizzes deliver high-quality leads that can convert to or engage students by, attracting attention to learn more about your topic & Provides an incentive to give an email address to get the answers.

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Utilising Social Proof to Sell More Courses

Social proof – you may have heard of it and you’ve definitely seen it in action. Social proof is essentially when people will copy the actions of others to undertake the same behaviour.

Some might call it FOMO – or fear of missing out – but we like to think of it as a great way to sell more courses, and ProveSource makes it so much easier to do.

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