In this session, we’re diving into a topic that’s close to my heart—using courses to build your authority and grow your reach.
As coaches and consultants, we often thrive on one-on-one interactions. Don’t get me wrong, I absolutely love those moments of breakthrough when working directly with someone, guiding them through the process of creating their course or launching their product to market.
But, as much as I adore those intimate sessions, I also realise that I have a much wider audience. This wider audience discovered me through my business activities, especially through running the Business Business Business Facebook Group, and that’s when I had my “aha!” moment—I realised my calendar simply couldn’t accommodate everyone who wanted to learn from me.
That’s when the idea of creating courses clicked for me.
Why You Should Create a Course for Your Business
It Frees Up Your Calendar
If your calendar is already jam-packed, creating a course is a brilliant way to open up more opportunities for people to work with you. A course allows you to share your knowledge and expertise without the constraints of one-on-one scheduling.
It Provides an Accessible Entry Point
We all know that the cost of living is rising, and not everyone can afford high-level coaching or consulting fees. By offering a course, you create a more accessible entry-level option for those who want to learn from you but may not have the budget for your premium services.
Different Ways to Deliver Your Course
There are numerous ways you can deliver your course:
- Six-Week Challenges: Perfect for a more interactive, guided learning experience.
- Evergreen Courses: These are available anytime, allowing people to learn at their own pace.
- Summits with Guest Speakers: Collaborate with others to provide a diverse learning experience.
- Membership Portals: Offer ongoing education and support through a subscription model.
Building Authority Through Course Creation
Creating a course does more than just free up your time or expand your reach—it also solidifies your authority in your field. By putting together a curriculum, you’re not just sharing knowledge; you’re demonstrating your expertise in a structured, digestible format. This builds trust with your audience, and trust is the cornerstone of any successful business relationship.
One of the first steps to building trust through courses is to create a mini-course or a freebie that serves as a lead magnet to your more comprehensive offerings. This way, you’re giving potential students a taste of what they can expect from you, building that trust, and guiding them up the ladder of your offerings.
Expanding Your Reach
The beauty of courses is that they allow you to reach far beyond your local area. Whether you’re teaching across the country or even globally, courses remove geographical barriers. This was a game-changer for me, especially since my work with the Business Business Business community required me to be in so many places at once. Courses not only expanded my reach but also freed up my time—a precious resource for any entrepreneur.
Another advantage of creating a course is the ability to address common questions that your audience frequently asks. If you find yourself repeating the same information over and over, that’s a clear sign that it could be packaged into a course. Not only does this save you time, but it also ensures that more people can find you and benefit from your expertise.
What Courses Do for Your Students
While courses are fantastic for building your authority and expanding your reach, they’re also incredibly valuable for your students. You’re giving them access to knowledge that they might not be able to find elsewhere, at least not in the same quality. And let’s be honest, if you don’t put your course out there, someone else will. If people are learning from less credible sources, and you’re not stepping up to share your expertise, you can’t really complain.
People want to learn from you. They want to know how you do what you do. I recently worked with a course creator who had a wealth of educational content scattered across the web. But until it was organised into a course, it was just a jumble of information.
Creating a course gives your audience a guidebook, a map to follow that helps them grow their own authority in turn.
Ready to Get Started?
I want you to take a moment and reflect. Do you need more time in your diary? Do you want to reach more people? If the answer is yes, then creating a course could be the solution you’ve been looking for. Start by identifying the questions you’re frequently asked and the topics you regularly cover. If you can turn that into a course, you’re well on your way to connecting with a broader audience and sharing your knowledge, all while building your authority.
Let’s get those courses out there and start making an even bigger impact!
For a step-by-step guide to help you kickstart your course creation journey, check out The Course Creation Guidebook and The Course Creators Circle Hub.
Are you ready to put your course out into the world?
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