Podcasting is a great way to build a personal or brand profile and tap into a whole new audience of potential clients. It’s being embraced by individuals, along with small and large businesses alike as a great way to build a personal or brand profile and tap into a whole new audience of potential clients. So let’s look at how you can build your profile with podcasting…
When considering a PR strategy for your business, it is just as important to understand what PR isn’t and what it can’t do as it is to look at what PR can achieve.
Often we hear that PR is the Magic Bullet and the answer to many a marketing prayer. That simply isn’t the case. PR is part of a greater strategy to build a business brand where you are renowned for your expertise.
To help you get the most from PR let’s cover some of the things that PR isn’t as well as things that it can’t do so you have a better understanding when to engage PR as part of your marketing procedures.
One of the best ways to be a go to source is to know your media, what they look for an how you can help.While the high-profile mainstream media of TV radio and print are probably the favoured candidates on your PR hit list, you also need to think outside this realm to build your profile. This involves understanding all the places where your audience seeks their news and being aware of what’s being covered, when.
Journalists are the key to having your story conveyed. To successfully work with the media, we need to understand that journalists live in an ever-changing world of deadlines and demands which can all alter in an instant. What was destined to lead the front page in the morning may have changed numerous times by noon as events occur and announcements are made.
Working with the media is not a set and forget game you need to keep sharing story ideas and angles with them. So that means making writing Media and Press Releases on a regular basis and making it part of your Marketing Plan.
Ask yourself: How Long has it been since I sent a Media Release?
A headline can be the make or break of your media release, so it is key/essential to make sure your headline stands out and grabs the reader’s attention.
The formula of a headline is short, snappy and attention grabbing. It should include points from your release or post, and sum up your subject and why it is newsworthy.
In short it the headline needs to stand out and say read me or your readers will want to read me!
There’s a term we use in the media, and it unlocks a wealth of solid PR opportunities – “Evergreen”. The word evergreen is most often used by editors to describe content that is of that is perpetually relevant—much like the way evergreen trees retain their leaves all year round.
By tapping into evergreen topics you can create a great media plan to add to your Marketing Planner.
Traditional media is the print, TV and radio; from your daily news to your monthly magazines and news features.The digital era has seen the media grow, diversify and morph into the online world. Online media means that the news is now more social. The reach is wider and your audience is more accessible than ever. Public Relations is all about relating your business to the public: telling your story, building your brand and sharing your message in a way that the media and general population will relate to you and bond to and recognise your brand.
Public relations is about telling your story – not just once but time and again, at the right moment in the right place to the right people. It’s about creating and seizing opportunity in a brave new world where the lines between hard news, social media and advertising blur. Your chances of finding that PR angle is often closer than you think.
Readers and journalists love stats and stats give your writing power and authority no other tool can, because they are treated as facts and real. Freed of all the squishiness and ambiguity of words, numbers and statistics are powerful pieces of evidence that can effectively strengthen any argument.So lets’ look at some tips on using Statistics to Power Up Your Message in Your Press Release.
