When was the last time you genuinely had fun with your marketing?
Not when you finished the to-do list, scheduled the posts or finally sent the email that had been sitting in drafts. I mean the kind of fun where an idea pops into your head and you cannot wait to try it.
Marketing ought to carry a sense of playfulness, a space to experiment, connect with others, test fresh formats, exchange ideas, and express your genuine personality. Yet, so often along the journey, the entire process turns surprisingly serious.
We create the plan, establish the routine, choose the platforms, look at the numbers and focus so heavily on being consistent that we start tick, tick, ticking our way through marketing instead of enjoying the creative part of it.
In this episode of the Talk Podcast, I’m asking a question I’ve also been asking myself: does your marketing still feel fun?
You Are Allowed to Enjoy Your Marketing
Having fun with your marketing does not make it less strategic. It does not mean everything needs to be silly, loud or packed with jokes either.
It means bringing some curiosity, creativity and personality into what you create. When you are enjoying an idea, there is more energy in your voice, your stories are more natural and people can feel the difference.
Think about recording a video because you have something you cannot wait to share, compared with recording one because the calendar says a video must go out on Thursday. I’m a marketer, so I know the Thursday video still needs to happen, but those are two very different energies to bring to the camera.
Stop Making Everything a Production
One of the quickest ways to remove the fun is to turn every small idea into a major production.
Suddenly it needs a script, professional lighting, three camera angles, captions, music and the perfectly constructed call to action. By the time you have organised all of that, you are exhausted, the energy has gone, and you may have talked yourself out of sharing the idea altogether.
Not every piece of marketing needs to become a campaign. Sometimes it can simply be useful, interesting or entertaining in the moment.
Change How You Create It
When your content starts feeling stale, the subject matter itself might not be to blame. More often, it is the rigid routine you use to produce it.
Switching your environment or medium can often unlock inspiration far better than trying to force a draft.
Try writing in a café, dictating your thoughts into a voice note, or capturing a quick video update while parked before an appointment. You can also give a glimpse behind the scenes or bring your team together to brainstorm.
At Enever Group, we rely on this collaborative approach. A single spark from one team member prompts an example from another and a title suggestion from a third, quickly evolving into a complete podcast topic. This responsive, shared energy makes content creation far more enjoyable than staring blankly at an unpopulated calendar.
The Ideas Are Already in Your Business
Your business is producing marketing ideas every day through the questions people ask, the conversations you have, the mistakes you see, the wins you celebrate and the stories happening behind the scenes.
You could share:
- Three questions customers asked you this week
- A misconception in your industry
- Something you wish clients understood before working with you
- A lesson from something that did not go to plan
- A tool or shortcut that makes life easier
- A story that explains why you work the way you do
You do not have to invent another clever topic from nowhere. Notice what the people around your business are already talking about.
Experiment Without Signing a Lifelong Contract
You can try a live video without promising to go live every Tuesday for the rest of your life. You can create a short series and finish it when the topic is complete. You can test a playful subject line, invite someone onto the podcast or try an idea that does not work.
That is allowed.
Try it and watch what happens. If people respond, explore it further. If they do not, adjust it or move on. Marketing is not a lifelong contract with every idea you try.
Bring Your Audience Into It
Marketing becomes much more interesting when it stops being a broadcast and starts becoming a conversation.
Ask people what they think. Let them vote. Run a poll. If you are creating a workshop or resource, show them what you are considering and ask what would be useful.
There are real people on the other side of your content. Talk with them, not simply at them.
Bring Back What You Miss
Think back to a time when marketing felt more enjoyable. What were you doing differently?
Maybe you were interviewing people, running live sessions, sharing more personal stories, taking more photos or recording spontaneous videos.
I’m doing this in my own marketing right now. I’m looking at bringing back more conversations, inviting people onto the podcast, sharing some of the failed and messy moments behind the scenes and finding room for live content again.
Our marketing will naturally evolve as our businesses grow, but we do not have to optimise all the enjoyable bits out of it.
Try One Thing
Choose one thing that would make your marketing more enjoyable to create again and do it.
Bring back something you used to enjoy, shelve an activity that makes you sigh and is not producing results, test an idea or invite your audience into the process.
You do not need to rebuild your whole strategy. Give yourself permission to throw a little spaghetti at the wall, see what sticks, and bring some of that creative energy back.
Tools and Resources Mentioned
I use Wispr Flow to talk through ideas when I do not feel like sitting down to write. It has helped me enjoy writing for myself again.
Use The Marketing Tree Method to build a connected marketing ecosystem while choosing the activities that work for you and your business.
If your marketing has become a long list of things you think you “should” be doing, book a session with me and let’s look at what is working, what is not and where you can simplify.
Highlights
- 00:00 When did marketing stop being fun?
- 02:00 You are allowed to enjoy your marketing
- 03:00 Stop making everything a production
- 04:00 Change how and where you create
- 06:00 Find ideas inside your business
- 07:00 Give yourself permission to experiment
- 08:00 Invite your audience into the fun
- 09:00 Revisit what you used to enjoy