Content creation is at the heart of every successful marketing strategy. But simply creating content isn’t enough, the magic lies in repurposing it to maximise reach and growth. In this guide, we’ll explore how to get the most out of your existing content and use it to engage both your current audience and new followers.

Let’s dive into some practical and actionable ways to repurpose blogs, videos, podcasts, and even past presentations.

Turn Blogs into Newsletters

If you’re already writing blogs, the next logical step is to repurpose that content for your newsletter subscribers. Your newsletter is a great way to connect with people who’ve opted in through lead magnets or previous offers. Tools like MailerLite allow you to integrate your blog feed directly into your newsletters. This ensures that your audience doesn’t miss the valuable insights you’ve shared on your website.

Pro Tip: Use your newsletter to highlight key articles, offer exclusive insights, or link to podcast episodes. This keeps subscribers engaged and encourages them to stay connected.

Expand Your Blog’s Audience on Medium

Publishing your blog on your website is only step one. Use platforms like Medium to import your posts and share them with a wider audience. Medium’s built-in readership can connect you with new followers interested in your topics.

For additional visibility, you can use tools like Quuu Promote to encourage others to share your content across their social channels, growing your reach with minimal effort.

Automate Social Media 

Using tools like Meet Edgar, you can repurpose a single blog post into multiple social media updates. Meet Edgar’s automation feature generates variations of posts, which can be scheduled to keep your content circulating over time. If the content is evergreen, let it run on a continuous cycle for effortless ongoing promotion.

Transform Blogs into Videos and eBooks

Turn your written content into other engaging formats. Use tools like Pictory to transform a blog post into a video, adding visual appeal and catering to video-loving audiences.

Take it a step further by compiling multiple blog posts into an eBook using Designrr. This eBook can serve as a valuable lead magnet or even a product to sell, extending the life of your written content.

Slice Long-Form Videos into Short Clips

If you’re creating long-form videos, maximise their potential by breaking them into bite-sized clips. Tools like Opus Clip or Descript allow you to quickly extract key takeaways and create short videos for social platforms. Each snippet can deliver value on its own, driving more traffic back to the original video or blog.

Convert Videos into Podcasts

Your videos can also be repurposed into audio formats. With the right tools, you can extract the audio from a video and launch it as a podcast episode. Podcasts offer an easy way to reach new audiences and further amplify your message.

Embed Videos and Cross-Link Blogs

Don’t forget to embed your videos into relevant blog posts on your website. Adding show notes and linking related articles creates a cross-linking strategy that keeps visitors engaged with your content.

Cross-linking not only enhances the user experience but also improves SEO, making it easier for people to find your content organically.

Breathe New Life into Old Presentations

If you’ve done presentations or workshops in the past, don’t let them gather dust. Repurpose that content by turning it into:

• An eBook or course
• A webinar or new presentation for networking events
• Content for summits or guest appearances

Presenting previously successful content to a new audience gives it a fresh start, adding value without starting from scratch.

Engage with New Communities

Beyond your website and social media, find ways to connect with new audiences by sharing your content in relevant communities. Platforms like Quora, Reddit, and Facebook groups are perfect for linking back to your blogs, webinars, or products while offering helpful answers.

One Step at a Time

Content repurposing doesn’t have to feel overwhelming. Start with one tactic today, whether that’s publishing your latest blog on Medium, creating social media posts, or turning a presentation into an eBook. Remember: It’s all about consistent actions. Small steps, like sharing content across multiple platforms, can make a big difference in your content’s reach.

Content repurposing is a core part of what I do as a marketing strategist. It’s how you create impact by taking what you’ve already built and using it in fresh, innovative ways to reach new audiences.

Highlights 

• [00:00] Introduction to Content Repurposing
• [00:50] Leveraging Newsletters for Content Reach
• [01:26] Expanding Your Audience with Medium and Social Sharing
• [01:54] Automating Social Media Posts
• [02:11] Transforming Blog Posts into Videos and eBooks
• [02:37] Repurposing Video Content
• [03:52] Utilising Past Presentations
• [04:41] Action Steps for Content Repurposing
• [05:15] Conclusion and Final Thoughts

Resources Mentioned

• Quu Promote
• Mailerlite 
• Pictory 
• Meet Edgar
• Designrr 
• Opus Clip
• Descript 
• The Marketing Circle
• The Marketer’s Toolkit

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