There is no better salesperson than a satisfied customer. While marketers, advertisers, and actual salespeople have a goal they’re trying to reach, other consumers have nothing to gain by encouraging you to buy a product or service. It’s that simple.
Read MoreRight about now, it’s easy to feel things are beyond your control as the owner of a business. After all. Covid-19 has brought us an extended period of uncertainty capped off by an announcement that Australia is entering a recession.
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Business is like an elite performance, requiring focus, motivation and resilience, but often as business operators, we lack the training we need to be confident at such an elite level.
Read MoreSo ask yourself, what business do you want to be in? Is it trust, convenience, time saving, aspiration, or lifestyle – is it something else?
When you know what business you are in, it helps you better understand the business proposition you are marketing, and assists in determining the products or services that fit that bill.
Whatever goals you have they should be clearly established along with a mapped-out plan to meet them.
Creating the map:
