Setting Up Affiliates in Thinkific
Affiliates – what are they and how can they help you sell your course?
In this context, an affiliate is someone you may work with to help sell your course
Affiliates – what are they and how can they help you sell your course?
In this context, an affiliate is someone you may work with to help sell your course
Once you’ve got your course up and running, your next step is to market it. Getting your marketing right is what will draw an audience to your course and content marketing is one of the best ways to lead people to purchase your course.
It’s important to remember to not just rely on one form of content marketing – your audience, depending on what they need, and who they are, will respond to marketing differently. To lease the largest number of people to your course, you need to utilise a variety of options.
Your course needs to be visually appealing to attract students in the first place. Once they’re enrolled, you need to retain their interest and make sure they retain information you teach them. You do that through videos.
Studies over the years show that video improves our ability to remember concepts and details. Video makes things easier to recall. The human brain processes imagery 60,000 times faster than text.
As if that doesn’t confirm the need for your course to be in video format, video isn’t even something flashy. It’s the new normal. People expect to consume content as video.
As the business world becomes more digital, creating courses is becoming more common. Whether you have a new business or you’ve been around awhile, courses provide plenty of benefits, particularly in a world that now relies on digital sources for educating and increasing skills.
Password management is an integral part of business now that everything’s online. Day in and day out, you login to your website admin, all your tools, all your social media.
As a course creator, you utilise a ton of tools and platforms to create your materials and host your courses, not to mention all the social media you use for marketing.
As much as we’d like to think that if we put a course out there, people will find it, the reality is that we need to market it.
It all comes down to educating your market and letting them know why they need your course, what you can offer and what they can learn from you.
People are always on the hunt for new information or to upskill, so having some great courses available, particularly evergreen courses, and marketing those well is a great way to grow your business through courses.
We know that one of the most important functions of having a successful business is having an audience to sell our products or services to. Without an audience, you might stumble along until someone finds you, but this isn’t really going to bring you the clients you are looking for or need to keep your business going.
The key to marketing is an audience. The only way to get an audience is through marketing. So we can see how marketing is essential. But what kind of marketing should you be utilising when it comes to finding an audience for your course or workshop?
When creating and selling a course, there may be times you wish to offer a discount to new students or a specific offer to existing or past students. This may be a coupon for a newsletter offer, a discount code that you use when presenting a workshop, or even as a gift to a particular individual or group of individuals.
Creating a coupon is a great way to discount your course without needing to create a whole new pricing structure; and it can be done in two ways.
When planning a new course or updating an older course, you may realise that you have a lesson in one course that relates to another. Alternatively, you may be looking to combine two courses into one, and rather than duplicating the course and resetting everything up, it is relatively easy to copy a course and insert it into another.
When your course is ready to roll, you promote it. The best place to do that? Social media. And the best content for social media? Videos.
Videos make people pause in their scrolling
There may come a time when you want to copy or duplicate a course – perhaps you have a special enrolment promotion, setting up a private course for a particular client or you are updating your course with a new offering or new information.
With Thinkific you don’t need to create the course from scratch again, it is really easy to duplicate it with a few clicks of a button. Once the duplication has been done, you can then get to work on putting in new content or making the course available privately.
When creating a new course, the last thing you want to see and hear is that your buttons aren’t working. How are students meant to purchase your course if they can’t check out?
It’s a common occurrence and it generally comes down to a small step being missed in setting up your course.