Content Marketing Ideas to Lead People to Your Course

Content Marketing Ideas to Lead People to Your Course

Once you’ve got your course up and running, your next step is to market it. Getting your marketing right is what will draw an audience to your course and content marketing is one of the best ways to lead people to purchase your course.

It’s important to remember to not just rely on one form of content marketing – your audience, depending on what they need, and who they are, will respond to marketing differently. To lease the largest number of people to your course, you need to utilise a variety of options.

Using Lumen5 for memorable text Based Videos in your courses

Using Lumen5 for memorable text Based Videos in your courses

Your course needs to be visually appealing to attract students in the first place. Once they’re enrolled, you need to retain their interest and make sure they retain information you teach them. You do that through videos.

Studies over the years show that video improves our ability to remember concepts and details. Video makes things easier to recall. The human brain processes imagery 60,000 times faster than text.

As if that doesn’t confirm the need for your course to be in video format, video isn’t even something flashy. It’s the new normal. People expect to consume content as video.

Keep Your Sanity and Your Passwords Strong with LastPass

Keep Your Sanity and Your Passwords Strong with LastPass

Password management is an integral part of business now that everything’s online. Day in and day out, you login to your website admin, all your tools, all your social media.

As a course creator, you utilise a ton of tools and platforms to create your materials and host your courses, not to mention all the social media you use for marketing.

Marketing Your Course Using Content

Marketing Your Course Using Content

As much as we’d like to think that if we put a course out there, people will find it, the reality is that we need to market it.

It all comes down to educating your market and letting them know why they need your course, what you can offer and what they can learn from you.

People are always on the hunt for new information or to upskill, so having some great courses available, particularly evergreen courses, and marketing those well is a great way to grow your business through courses.

How to Attract a Market to Your Course

How to Attract a Market to Your Course

We know that one of the most important functions of having a successful business is having an audience to sell our products or services to. Without an audience, you might stumble along until someone finds you, but this isn’t really going to bring you the clients you are looking for or need to keep your business going.

The key to marketing is an audience. The only way to get an audience is through marketing. So we can see how marketing is essential. But what kind of marketing should you be utilising when it comes to finding an audience for your course or workshop?

Creating & Using Coupons in Thinkific

Creating & Using Coupons in Thinkific

When creating and selling a course, there may be times you wish to offer a discount to new students or a specific offer to existing or past students. This may be a coupon for a newsletter offer, a discount code that you use when presenting a workshop, or even as a gift to a particular individual or group of individuals.
Creating a coupon is a great way to discount your course without needing to create a whole new pricing structure; and it can be done in two ways.

How To Copy and Duplicate your Thinkific Course

How To Copy and Duplicate your Thinkific Course

There may come a time when you want to copy or duplicate a course – perhaps you have a special enrolment promotion, setting up a private course for a particular client or you are updating your course with a new offering or new information.

With Thinkific you don’t need to create the course from scratch again, it is really easy to duplicate it with a few clicks of a button. Once the duplication has been done, you can then get to work on putting in new content or making the course available privately.