Category: Marketing Your Course
Latest Insights
The Lesson Types You Can Use
In course creation, your lessons are the structure in which you divide and present your learning materials to your audience. I often get asked the question, “What is the best lesson type when it comes to course creation?”
Read More
How to upsell your courses to students
When it comes to course creation, upselling is a great way to increase your revenue and build stronger relationships with your students.
When you upsell, you’re offering your students the opportunity to purchase a more advanced or comprehensive course, or a bundle of courses, at a discounted price.
Creating Lead Magnets for Your Course
Lead magnets are a great way to introduce potential students to your course, as well as build your email list. It is about the value they get from using your product or service.
Also, lead magnets don’t need to be difficult to create. In fact, there are really only two “rules” to lead magnets—they need to offer something to the potential lead and they need to showcase your knowledge. Lead magnets can be whipped up in a matter of hours or take a few days depending on the type of lead magnet you use.
Read More
Building an Audience for Your Course
Building your audience is of course important if you want to sell your course. But how do you build an audience? It all comes down to marketing.
Read More
10 Activities to Help Market Your Course
Sometimes knowing how to market your course is one of the biggest challenges in selling a course. But without marketing, you certainly won’t see the number of sales you may have expected.
Most course creators will initially turn to social media or publish the details of their course on their website, but there are plenty of other ways that you can reach a whole new audience.
Let’s take a look at 10 activities you can use to market your course outside of social media and your website.
Read More
