Lessons for Course Creators Just Like You with Melissa Hiemann and Maria Fernandez

Lessons for Course Creators Just Like You with Melissa Hiemann and Maria Fernandez

The course creation journey is full of lessons. As we create our courses to teach others the knowledge that we know, we in turn also learn valuable insights and lessons for course creators along the way. In this episode of The Course Creators Circle Podcast, we are joined by Melissa Hiemann and Maria Fernandez who are both course creators just like you.

The Role of Educational Marketing in Course Creation

The Role of Educational Marketing in Course Creation

Education Marketing is all about educating potential customers on our topics or industries which can then guide their purchasing decisions. It is about the value they get from using our product or service. 

Specifically, it’s about moving leads further to our sales funnel and creating content that focuses on educating them rather than promoting hard selling.