As business owners, it is easy for us to assume clients “know” basic things about our industry. But more often than not just because we “know” and it’s second nature to us, we fail to provide the key information that a client needs to buy from us or use our services.
This is where educating your market comes into play.
Not only is educating your market critical to outlining services and products, but it’s also imperative we inform customers about our industries so they can be empowered to choose us and work with us.
In this online and tech-savvy world customers have more “choose me!” coming at them than ever before, and educating your market is an amazing way to stand out from the common crowd.
Educating your market not only places you as an expert in your field, it empowers your customers and creates better working relationships.
Highlights
- [0:11] What is education marketing?
- [0:26] Education in terms of marketing
- [0:43] Creating good content
- [0:51] Examples of knowledge share content
- [1:14] Education marketing is about explaining things.
- [1:50] Education marketing as a lead magnet
- [2:05] Education marketing as a trade of knowledge
- [2:37] Ways to Educate Your Market
- [2:50] As an exercise, write down ideas that you can show people how to do things.
- [3:13] Introduce the why
- [3:50] Many ways to educate your market
- [4:23] In a brief nutshell, education marketing is a way for people to learn from you.
Resources
More Marketing Tips Available in The Marketing Circle
Step by step, we will walk through the ins and outs of marketing, with tips, simple exercises and proven marketing strategies that you can roll out in your business.
We will explore all things marketing, from demystifying the marketing world, to blogging, working with media, email marketing, social media, and more.
Access courses, community and live training led by
Ideas and Marketing Strategist Linda Reed-Enever
