The importance of Your Personal Brand and Creating Your Branding Statement

The importance of Your Personal Brand and Creating Your Branding Statement

Personal branding in business is key and for those of us that come from the corporate world people we used to call it our “name” that meant clients followed us from business to business and in our own business it is no different.
When we talk about “personal branding” we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you YOU.

Content Marketing to Build Your Profile Online

Content Marketing to Build Your Profile Online

Content Marketing is packed full of superpowers to build your profile online. Sharing relevant, valuable content with your audience can help promote your brand and spark interest in your offers, ultimately driving profitable consumer action.  So let’s explore how you can use content marketing to build your profile.

What PR isn’t and what it can’t do for your business

What PR isn’t and what it can’t do for your business

When considering a PR strategy for your business, it is just as important to understand what PR isn’t and what it can’t do as it is to look at what PR can achieve.
Often we hear that PR is the Magic Bullet and the answer to many a marketing prayer. That simply isn’t the case. PR is part of a greater strategy to build a business brand where you are renowned for your expertise.

To help you get the most from PR let’s cover some of the things that PR isn’t as well as things that it can’t do so you have a better understanding when to engage PR as part of your marketing procedures.

Free PR is a Myth

Free PR is a Myth

FREE PR is a term that I hear often and YES while you can generate PR for your business without spending $$$ there is a cost involved and despite what some will tell you, there’s no such thing as FREE PR

In business time is money and among the list of things to fill that time is establishing a media presence to attract clientele and carefully hone your image.

It takes time and consistent effort to ensure your company is presented in the best light to the widest possible audience, regardless of whether you outsource your PR or handle it in-house.

Getting Started with Facebook

Getting Started with Facebook

Setting up your business Facebook page is a relatively simple affair. A lot like a personal page, it involves sourcing imagery and inputting relevant information. However, in this instance your business Facebook page is all about your brand.